Same Routes – Same Finish Line – Same Pay

Progress is important. We look for progress in our own lives, in the lives of our loved ones and in the world itself. We want things to be better for us than they were for our parents and better for our kids than they were for us and though this world is far from perfect, there’s nothing wrong with us wanting it to be so.

As it´s our core belief that “through sport we have the power to change lives”  a single event like the adidas INFINITE TRAILS World Championships can make a difference by managing sustainability or taking a certain position.

Gender equality in all aspects of a sports-event, including equality of pay, is a complicated topic adidas and those who make this team trail running relay race a reality, however, want to do their part as best they can. They simply want to create exactly the same experience for all participants, no matter if Female-, Male- or Mixed-Teams and pay the prize money that they deserve in these Championships and that’s the purely the same amount for all winning Teams.

“They have the same challenges and the same goals, they run the same routes and cross the same finish line, why should they not have the same prize money?”said Robert Muecke, senior Global Sports Marketing manager at adidas Outdoor and head of adidas TERREX Trailrunning Team.

“At adidas we are all about being inclusive of people from all walks of life. Men, women, old and young, pro or amateur, we want them all to equally compete and to be equally compensated at our events.”

 The “oneness” of the adidas INFINITE TRAILS World Championships is part of what makes it such a joy for all involved. Pros and amateurs run together as do men and women. They are pushed forward and cheered on by the selfless volunteers who give up their precious time to help them accomplish their goals. Runners of both genders help to motivate the others and as they cross the finish line there is little thought of anything else but, “we did it!”.

“I think that the sports world is heading in the right direction when it comes to equality of pay but we are still a long way off. We at adidas are really proud to be part of the movement to compensate women in sports as they deserve, and we hope that it will help to forward equality in our industry and in the world in general,” Mücke stated.

Men and women will win the exact same amount of prize money for the adidas INFINITE TRAILS World Championships and those winners could be you. If you aren’t signed up yet, it’s not too late! Register HERE and join us for an exciting race weekend in Gastein/SalzburgerLand in just a few week’s time!